Value-friends who have a certain understanding of the Tide brand must know the high-end street fashion brand OFF-WHITE. This high-end fashion brand created in 2013 by Queen Groom's Queen stylist Virgil Abloh has instantly become the darling of the fashion world under the celebrity's upper body blessing. As an ideal street fashion brand, launching a joint series with many brands has become the next thing to do. Last year, there was an online release of pictures of NIKE and OFF-WHITE. Finally, today, NIKE officially released the "The Ten" co-branding series with OFF-WHITE designer Virgil Abloh. Up to 10 new classic shoes make this joint venture a grand scale, and it is bound to set off a panic buying again. Frenzy.
The 10 classic shoes will be divided into two themes. The Cheap retro jordans first theme "REVEALING" includes Air Jordan 1, NIKE Air Max 90, NIKE Air Presto, NIKE Air VaporMax and NIKE Blazer Mid. The "REVEALING" theme aims to make people intuitively feel the entire process of the series design: hand-cutting, disassembling the design, re-constructing, and displaying a unique design style while retaining the classic appearance. The second theme "GHOSTING" includes CONVERSE Chuck Taylor, NIKE Zoom Fly SP, NIKE Air Force 1 Low, NIKE React Hyperdunk 2017, and NIKE Air Max 97. "GHOSTING" shows the outline of each pair of shoes by using the same semi-transparent material on the upper, and also aims to use the same material to combine these five classics of different eras. The entire series used the OFF-WHITE iconic style in the details such as midsole and shoelace, and the joint identity was obvious. Currently not yet available for sale, it has already entered numerous Sneakerhead pick lists for the second half of the year.
The final course is the sale information that everyone is most concerned about. First, NIKE will hold “Nike Off Campus” events in New York and London to celebrate this series of releases and share the inspiration and stories behind the participants. Then, the first five pairs of the series, the "REVEALING" theme, will be in New York (September 9-13), London (September 18-22), Milan (September 21-25), and Paris ( The NikeLab Store on September 26-30 was released first. Finally, in November, NIKE will release a full range of shoes at NikeLab stores and designated retail stores around the world.